easyjet stakeholder mapping easyjet stakeholder mapping

This helps you to develop an informed strategy for managing stakeholders throughout the product development process. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 1. they aim to be considerate to their neighbour while delivering value to customers. Furthermore, the expected growth patterns which have been developed by the IATA estimates that the European scheduled passengers are likely to grow. 1. easyjet stakeholder mapping. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. sanford one source employee login. IvyPanda. the total discounted cost stream is 8.4 billion. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Explains that venter et. The Annual General Meeting will be held on Wednesday, 23 December 2020. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. IvyPanda. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. EasyJet (2018), "EasyJet Annual Report", Published in 2018. The plans are underway to increase the fleet of this airline. In this case, EasyJet faces the same challenge as a company in Europe. Explains that airlines combine their income and inventory costs to establish ticket prices. Better Essays. I have a background as a Developer and Technical Architect. their diversity team provides training and advice on discrimination law. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. employers' relationships with unions have become more hostile since the 1970s. Or you could illustrate who the external stakeholders are that influence your business. Need Strategic Analysis for this company? Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. Explains that a single monopoly is one organization that holds 100% of the market share. There are unions in almost every conventional business. This is because the only competitors in this case are Boeing and Airbus. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. SWOT & PESTLE.com (2023). This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Page 8 of 50 - About 500 Essays Powerful Essays . We participated in last year's project with the SBTi, WWF, the International Council on Clean . Cites enberg, d (2005, sept. 15). English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Explains that ba is in a competitive lucrative position because of the high-high situation. This airline is credited to having the quickest turnaround times on the industry. In this case, the fares are one way and a price is quoted for all the seats on the same flight. A stakeholder analysis is useful for a myriad of reasons during the project process. Explains that airlines say jobs at stake if fee hike approved. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. Lastly, changing market tastes affect the market trends. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. Some stakeholders are more involved than others. Essentially this has boosted the quality of services that this company has been offering. Links to a report on the increasing number of travel agents. 3.2. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. 4. EasyJet Company's Strategic Analysis and Marketing. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Most EasyJet Topics to Write about. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. This report contains the table contents only. Copyright 2023. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. 2. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Introduction and History. Protecting and building brand awareness and consideration. These preferences have lowered the landing charges (Jones 2005 ). What is stakeholder mapping? As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). in some countries, they are heavily one-sided, only taking into consideration rights of employees. Numerator is obtained after meeting dues of all claimants of contractual dues. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. Impact of Covid-19 on the economy and airline industry, 1. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. !-Keith GrencherBirmingham Business School. Making it easy, enjoyable and affordable to travel again and again for business and holidays. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. "Easyjet stakeholder mapping" Essays and Research Papers. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Company profile. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. 2. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. Sort By: Satisfactory Essays. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: French, WL 1986, Human resources management, Houghton Mifflin Co., New York. Explains that the longer the strike, the more costly it is for both parties. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Analyse the relevant stakeholders with the power/interest matrix. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. One of the most important aspects which have made this airline to stand out is the route system. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. Interviews by Ross Falconer. These include the emerging technological trends in the market. 2. The strategy has four strategic priorities that will build on easyJets structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europes most loved airline, winning for customers, shareholders and our people. Grow your business. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. this is unlike nonunion workers who are considered "at-will" employees. You can easily edit this template using Creately. Stakeholder maps provide four different types of value: 1. increased competition has forced ryanair to reduce fare prices. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. This ensures the customers are satisfied with the nature of operations which are in progress. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. 2. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). pour que tu m'aimes encore partition piano pdf. "EasyJet Company's Strategic Analysis and Marketing." 4. Increasing automation driving self-service capabilities for customers. In case you want this report emailed straight into your email inbox, kindly share your details below. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. The airline industry is an industry which is growing to greater levels. Some of the services and packages which are being offered by this airline are competitive. Furthermore, I am a Certified Scrum Product Owner (CSPO). The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Few airlines in Europe have lower fares. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. Better Essays. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. False. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. This core business entails many aspects which include ticketing, marketing, planning and sales. an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. Powerful Essays. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. There are so many benefits you get from the proper implementation of stakeholder analysis. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. Local community and pressure groups. easyJet seek to strengthen their position in key markets as the competitive landscape evolves. View timetables, travel guides and ideas of where to go. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Your privacy is extremely important to us. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). 2008 2007 Change. they would also want the company to do well profitably. This is IvyPanda's free database of academic paper samples. EasyJet Company's Strategic Analysis and Marketing. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . For different referencing styles and detailed guidelines, please click here. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Basing management decisions on economic profit (e.g. . The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. They helped me with my custom research and delivered before time! Holistic Analysis Explains union dues and initiation fees are one of the major cons for unions. All Rights Reserved by Barakaat Consulting. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. people flying for pleasure are not being forced, so leisure travel would be considered excludable. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. . Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. You can use the following in your reference section in order to give credit to the source. 123Helpme.com. Keep it up! Stakeholders are individuals, teams, agencies, and partner organisations. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. Every business has stakeholders involved. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. Engage with your stakeholders. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. Just another site easyjet stakeholder mapping This is done before a project is started. Customers - they would want cheap flights that are comfortable and safe. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Describes the transportation security fees, which can be found at http://www.tsa.gov. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. In this case, there is no cut throat competition among the supplier of these airplanes. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. Pressure groups and government. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. The threat which faces this airline is the availability of substitutes. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. The concept of easyJet is based on the belief that demands for short-haul air . The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. Identify your stakeholders . This section is available only in the 'Complete Report' on purchase. Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. To identify and name stakeholders who are part of a project ecosystem. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. Managing Change at British Airways, An Introduction. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. . This ration is an index of rate of return of risk takers. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. 3. Modern aircraft fleet with unparalleled network. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. What we do. 4. A business is found to be polluting a local river. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations.