These Asian countries made strategic investments in education and infrastructure that were crucial not only for promoting economic development in general but also for attracting and benefiting from efficiency-seeking and export-oriented FDI.10. BINOCULAR RIVALRY. Raymond Vernon, a Harvard Business School professor, developed the product life cycle theory in the 1960s. Rather, the state of competition in an industry depends on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry. Such rivalry is more the norm than the exception in the history of international relations. Strategic group analysis is used to examine the competitive environment and the rivalry among competitors within an industry. Compare and contrast different trade theories. There will be disagreement and friction. Global Strategic Rivalry Theory Economists Paul Krugman and Kelvin Lancaster came up with this theory in the 1980s. While export-oriented companies usually support protectionist policies that favor their industries or firms, other companies and consumers are hurt by protectionism. -Heckscher-Ohlin theory (Factor Proportions Theory) : comparative advantage arises from having excess labor, land, or capital. One example is IT suppliers such as Siemens and SAP. No. It raises the chance of a major, "systemic" war that could have . Identify the strategies used by companies in other strategic groups. China: Trade with Africa on Track to New Record, CNN, October 15, 2010, accessed April 23, 2011. The Instruments used in Protectionism Policy. As a result, its not clear that any one theory is dominant around the world. The theory, originating in the field of marketing, stated that a product life cycle has three distinct stages: (1) new product, (2) maturing product, and (3) standardized product. Similarly, if Country B was better at producing another good, it could focus on specialization as well. . In contrast to classical, country-based trade theories, the category of modern, firm-based theories emerged after World War II and was developed in large part by business school professors, not economists. unique business processes or methods as well as extensive experience in the industry, and. Strategic Trade Policy In the early 1980s, James Brander and Barbara Spencer (1983, 1985) created a considerable stir with an analysis of trade policy under imperfect competition. In this section, youll learn about the different trade theories that have evolved over the past century and which are most relevant today. Part 2: An in-depth, real-world example focusing on a single company - in this case: Uber. China even hosted a summit in 2006 for African leaders, pledging to increase trade, investment, and aid over the coming decade.11 The 2008 global recession has led China to be more selective in its African investments, looking for good deals as well as political stability in target countries. 4. Linders country similarity theory then states that most trade in manufactured goods will be between countries with similar per capita incomes, and intraindustry trade will be common. While at the surface, this many sound very simple, there is a great deal of theory, policy, and business strategy that constitutes international trade. This theory is often most useful in understanding trade in goods where brand names and product reputations are important factors in the buyers decision-making and purchasing processes. 2. In a hypothetical two-country world, if Country A could produce a good cheaper or faster (or both) than Country B, then Country A had the advantage and could focus on specializing on producing that good. In a hypothetical two-country world, if Country A could produce a good cheaper or faster (or both) than Country B, then Country A had the advantage and could focus on specializing on producing that good. 9. In the 1960s this was a useful theory to explain the manufacturing success of the United States. The ongoing COVID 19-pandemic has only heightened tensions and mistrust further between Washington and Beijing. In reality, the world economy is more complex and consists of more than two countries and products. United Nations Conference on Trade and Development, Foreign Direct Investment in Africa Remains Buoyant, Sustained by Interest in Natural Resources, press release, September 29, 2005, accessed December 20, 2010. Example Boeing is the most successful aircraft manufacturing because it does a vast amount of study for its competitors by its R&D department. Nevertheless, whether to access the regions rich resources or develop local markets for Chinese goods and services, China intends to be a key foreign investor in Africa for the foreseeable future.12. A closer look at world history from the 1500s to the late 1800s helps explain why mercantilism flourished. The difference between these two theories is subtle. His analysis became known as the Leontief Paradox because it was the reverse of what was expected by the factor proportions theory. Firm Strategy, Structure, and Rivalry - Apple was founded in arguably the most innovative and entrepreneurial country in the world, with early rivals such as IBM, Xerox, Commodore, and Tandy all competing for a slice of the emerging consumer electronics market. Linders theory proposed that consumers in countries that are in the same or similar stage of development would have similar preferences. Tracy Hon, Johanna Jansson, Garth Shelton, Liu Haifang, Christopher Burke, and Carine Kiala, Evaluating Chinas FOCAC Commitments to Africa and Mapping the Way Ahead(Stellenbosch, South Africa: Centre for Chinese Studies, University of Stellenbosch, 2010), 1, accessed December 20, 2010, http://www.ccs.org.za/wp-content/uploads/2010/03/ENGLISH-Evaluating-Chinas-FOCAC-commitments-to-Africa-2010.pdf. The four determinants are (1) local market resources and capabilities, (2) local market demand conditions, (3) local suppliers and complementary industries, and (4) local firm characteristics. This article is structured in 2 parts: Part 1: Explanation of the 5 Forces concept with a large number of short examples from different industries. Tracy Hon, Johanna Jansson, Garth Shelton, Liu Haifang, Christopher Burke, and Carine Kiala, Evaluating Chinas FOCAC Commitments to Africa and Mapping the Way Ahead(Stellenbosch, South Africa: Centre for Chinese Studies, University of Stellenbosch, 2010), 1, accessed December 20, 2010. In the continuing evolution of international trade theories, Michael Porter of Harvard Business School developed a new model to explain national competitive advantage in 1990. The collective strength of these forces determines the profit potential of an industry and thus its attractiveness. The firm-based theories evolved with the growth of the multinational company (MNC). Global Strategic Rivalry Theory Global strategic rivalry theory emerged in the 1980s and was based on the work of economists Paul Krugman and Kelvin Lancaster. He identified four key determinants: (1) local market resources and capabilities (factor conditions), (2) local market demand conditions, (3) local suppliers and complementary industries, and (4) local firm characteristics. 4. sample size be of sufficient size to provide a good estimate of the actual population under study (in this case, countries following export oriented policies). Download Free PDF. The country-based theories couldnt adequately address the expansion of either MNCs orintraindustry trade, which refers to trade between two countries of goods produced in the same industry. In more recent centuries, economists have focused on trying to understand and explain these trade patterns. In this case, you would create a strategy to sell essentially the same purses in every location. 2. To better understand how modern global trade has evolved, its important to understand how countries traded with one another historically. Swedish economist Steffan Linder developed the country similarity theory in 1961, as he tried to explain the concept of intraindustry trade. Nations expanded their wealth by using their colonies around the world in an effort to control more trade and amass more riches. For example, factor disadvantages will not lead firms to innovate unless there is sufficient . Mercantilism The oldest of all international trade theories, Mercantilism, dates back to 1630. In its simplest sense, mercantilists believed that a country should increase its holdings of gold and silver by promoting exports and discouraging imports. His theory stated that a nations wealth shouldnt be judged by how much gold and silver it had but rather by the living standards of its people. While these loans certainly promote development, the risk for the local countries is that the Chinese bids to provide the work arent competitive. Then the bargaining power of buyers is weak. Criticized by some and applauded by others, its clear that Chinas investment is encouraging development in Africa. The effect of one point depends on the others. Global Strategic Rivalry Theory Strategic rivalry theory was presented in the 1980s by American economists Paul Krugman and Kelvin Lancaster. These theories are referred to as modern and are firm-based or company-based. Governments can, by their actions and policies, increase the competitiveness of firms and occasionally entire industries. Porters theory stated that a nations competitiveness in an industry depends on the capacity of the industry to innovate and upgrade. On the other hand, there is almost no threat of new entry into the market given high degrees of proprietary knowledge and high investments. Their theory focused on MNCs and their efforts to gain a competitive advantage against other global firms in their industry. Their theory focused on MNCs and their efforts to gain a competitive advantage against other global firms in their industry. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American . For example, small retailers have low costs of doing business relative to larger firms. In this firm-based theory, Linder suggested that companies first produce for domestic consumption. Linders country similarity theory then states that most trade in manufactured goods will be between countries with similar per capita incomes, and intraindustry trade will be common. His theory stated that a nations wealth shouldnt be judged by how much gold and silver it had but rather by the living standards of its people. Much of the trade history of past centuries has been colored by European colonial powers promoting and preserving their economic interests throughout the African continent.1 After World War II and since independence for many African nations, the continent has not fared as well as other former colonial countries in Asia. United Nations Conference on Trade and Development, Asian Foreign Direct Investment in Africa: United Nations Report Points to a New Era of Cooperation among Developing Countries, press release, March 27, 2007, accessed December 20, 2010, http://www.unctad.org/Templates/Webflyer.asp?docID=8172&intItemID=3971&lang=1. When they explore exporting, the companies often find that markets that look similar to their domestic one, in terms of customer preferences, offer the most potential for success. 8. Divide your class into four or eight groups, depending on the size of the class. Firms strive to gain the sustainable competitive . Essentials of Strategic Management - J. David Hunger 2013-08-27 . The critical ways that firms can obtain a sustainable competitive advantage are called the barriers to entry for that industry. In practice, governments and companies use a combination of these theories to both interpret trends and develop strategy. In the early 1900s, two Swedish economists, Eli Heckscher and Bertil Ohlin, focused their attention on how a country could gain comparative advantage by producing products that utilized factors that were in abundance in the country. In the Republic of the Congo, Chinese teams are building a hydropower project funded by a Chinese government loan, which will be repaid in oil. Recent versions have been edited by scholars and economists. Porter's Diamond Model, also known as the Theory of National Competitive Advantage of Industries, is a diamond-shaped framework that focuses on explaining wh. China in Africa: Developing Ties, BBC News, November 26, 2007, accessed December 20, 2010, Chapter 1: Introduction to International Marketing, 1.3 The Motivation for International Marketing, Chapter 2: International Business and Trade, 2.2 International Economic Cooperation among Nations, 2.5 The United Nations and the Impact on Trade, Chapter 3: Social and Cultural Environment, 3.1 Factors Shaping the Global Marketing Environment, Chapter 4: The Economic and Political Environment, Chapter 5: Economic Development in the World, 6.2 Global Market Opportunity Assessment - PESTEL Analysis, 6.3 Global Market Opportunity Assessment - CAGE Analysis, 6.4 Global Market Opportunity Assessment - Scenario Planning and Analysis, 6.7 Using Demographics to Guide Global Marketing Strategy, 9.4 Determinants of Global Brand Structure, Chapter 10: Global Channels and Supply Chains, 12.4 Currency Fluctuations and Global Pricing, Chapter 13: The International Marketing Plan, 13.2 Writing the International Marketing Plan, Core Principles of International Marketing, http://online.wsj.com/article/SB10001424052748704804204575069511746613890.html, http://www.thenation.com/article/why-africa-still-poor?page=0,1, http://www.foreignaffairs.com/articles/65916/deborah-brautigam/africa%E2%80%99s-eastern-promise, http://articles.cnn.com/2010-10-15/world/china.africa.trade_1_china-and-africa-link-trade-largest-trade-partner?_s=PM:WORLD, http://www.chinadaily.com.cn/china/2009-02/11/content_7467460.htm, http://www.ccs.org.za/wp-content/uploads/2010/03/ENGLISH-Evaluating-Chinas-FOCAC-commitments-to-Africa-2010.pdf, http://www.unctad.org/Templates/Webflyer.asp?docID=8172&intItemID=3971&lang=1, http://news.bbc.co.uk/2/hi/africa/7086777.stm, http://news.bbc.co.uk/2/hi/business/6120500.stm, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, Around 5,200 years ago, Uruk, in southern Mesopotamia, was probably the first city the world had ever seen, housing more than 50,000 people within its six miles of wall. Summit Shows Chinas Africa Clout, BBC News, November 6, 2006, accessed December 20, 2010, http://news.bbc.co.uk/2/hi/business/6120500.stm. One way that many of these new nations promoted exports was to impose restrictions on imports. Despite this, they can still reach a more measured tone of engagement, and greater . Legal. Determine which international trade theory is most relevant today and how it continues to evolve. In addition to the four determinants of the diamond, Porter also noted that government and chance play a part in the national competitiveness of industries. 3. Trade is the concept of exchanging goods and services between two people or entities. In 1776, Adam Smith questioned the leading mercantile theory of the time in The Wealth of Nations.Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations (London: W. Strahan and T. Cadell, 1776). Global strategic rivalry theory emerged in the 1980s and was based on the work of economists Paul Krugman and Kelvin Lancaster. the control of resources or favorable access to raw materials. Anarchism Pluralism refers to a political philosophy which asserts that: both public and private groups are important in a well-functioning political system. Very frequently firms employ experienced inhabitants for their need. The threat of new entrants is low. Place your order by filling in the form on our site, or contact our customer support agent requesting someone write my essay, and you'll get a quote. US manufacturing was the globally dominant producer in many industries after World War II. In one example with Angola, China provided loans to the country secured by oil. Describe how a business may use the trade theories to develop its business strategies. is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Anonymous via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request. While the countries often open bids to many foreign investors, Chinese firms are able to provide low-cost options thanks in large part to their governments project support. Smith offered a new trade theory called absolute advantage, which focused on the ability of a country to produce a good more efficiently than another nation. 6. In its simplest sense, mercantilists believed that a country should increase its holdings of gold and silver by promoting exports and discouraging imports. The ability to forge a government-level partnership has enabled Chinese businesses to have long-term investment perspectives in the region. This theory is often most useful in understanding trade in goods where brand names and product reputations are important factors in the buyers decision-making and purchasing processes. The theories covered in this chapter are simply thattheories. . Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. It helps, Identify the strategic direction of the direct rivals in the industry. Taxpayers pay for government subsidies of select exports in the form of higher taxes. The barriers to entry that corporations may seek to optimize include: Porters National Competitive Advantage Theory. Ricardo reasoned that even if Country A had the absolute advantage in the production of both products, specialization and trade could still occur between two countries. Consequently, these firms dominate the world market for high-performanceautomobiles. Andrew Rice, Why Is Africa Still Poor?, The Nation, October 24, 2005, accessed December 20, 2010. Summit Shows Chinas Africa Clout, BBC News, November 6, 2006, accessed December 20, 2010. When you tap into an international market, it helps to offset any losses that you might suffer during an economic downturn on the domestic front. Their theory focused on MNCs and their efforts to gain a competitive advantage against other global firms in their industry. Each group should select a different industry. The product life cycle theory has been less able to explain current trade patterns where innovation and manufacturing occur around the world. For this cause cost per unit reduces and new sector/scope is being created for investment consequently, various sized and typed product can be produced. Both theories assumed that free and open markets would lead countries and producers to determine which goods they could produce more efficiently. For example, China and India are home to cheap, large pools of labor. By having both Miranda and her assistant concentrate on their respective tasks, their overall productivity as a team is higher. So Germanautomakers such as Daimler-Benz, Porsche, and BMW have chosen to compete on thebasis of quality and high performance that can withstand the stresses of high speeddriving. The critical ways that firms can obtain a sustainable competitive advantage are called the barriers to entry for that industry. Nevertheless, they remain relatively new and minimally tested theories. 2004 Prentice Hall 6-2 Chapter Objectives_1 Understand the motivation for international trade Summarize and discuss the differences among the classical country-based theories of international trade Use the modern firm-based theories of international trade to describe global strategies adopted by businesses Global Strategic Rivalry Theory Global strategic rivalry theory emerged in the 1980s and was based on the work of economists Paul Krugman and Kelvin Lancaster. A modern, firm-based international trade theory that states that a product life cycle has three distinct stages: (1) new product, (2) maturing product, and (3) standardized product. Uruk, its agriculture made prosperous by sophisticated irrigation canals, was home to the first class of middlemen, trade intermediariesA cooperative trade networkset the pattern that would endure for the next 6,000 years.Matt Ridley, Humans: Why They Triumphed, Wall Street Journal, May 22, 2010, accessed December 20, 2010, http://online.wsj.com/article/SB10001424052748703691804575254533386933138.html. Source: China in Africa: Developing Ties, BBC News, last updated November 26, 2007, accessed June 3, 2011,http://news.bbc.co.uk/2/hi/africa/7086777.stm. Whereas, having the total ownership rights of rational properties is also essential. Global strategic rivalry theory emerged in the 1980s and was based on the work of economists Paul Krugman and Kelvin Lancaster. However, what remains clear is that international trade is complex and is impacted by numerous and often-changing factors. Just as these theories have evolved over the past five hundred years, they will continue to change and adapt as new factors impact international trade. Their theory is based on a countrys production factorsland, labor, and capital, which provide the funds for investment in plants and equipment. First, global strategic rivalry theory was developed to examine the impact of trade flows arising from global competition between multi-national corporations. These examples show that there are large companies that have the potential to directly compete against Apple Inc. Discuss which strategy seems to be the most successful in your selected industry. Porter's Diamond of National Competitive Theory 8 . While its labor pool may not be the cheapest, it is among the best educated in the world. 100% Success rate. 20, 2018 5 likes 1,800 views Download Now Download to read offline Economy & Finance description of various theories of trade and how they paved way to concept of free trade Dhriti Saka Follow Advertisement Advertisement Recommended Theories of international trade China Daily, February 11, 2009, accessed April 23, 2011. Global Strategic Rivalry Theory Global strategic rivalry theory emerged in the 1980s and was based on the work of economists Paul Krugman and Kelvin Lancaster. The four determinants are (1) local market resources and capabilities, (2) local market demand conditions, (3) local suppliers and complementary industries, and (4) local firm characteristics.
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