No, for real. I mean, aside from the iHeartPodcasts app, obviously. Thats what were trying to true up. Its back to the org chart a little bit with this. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Find ratings and reviews for the newest movie and TV shows. People are stupid enough to complain about the ads. Yeah. I understand where we sit in the pecking order in terms of cume. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. I have to say people are very excited to hear from you today. We love talking about movies, tv shows, and everyth. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Thats loosely how its orgd out. This is a split, right? Are you doing that math? I make content. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Wheres the tension there? In fact, well distribute it on broadcast radio, and so we did. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. I just get a little bit defensive or protective about the other 3,000 shows. Do you offer rev shares to your creators? We all are. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Is that how it goes when you talk to these folks? I dont have this concern in podcasting. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . You have a distribution model that is free. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Reviews. I hate to answer it so vaguely. Carolina Barlow: Co-Host, Writer, and Producer. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Broadcast radio is a mass-reach medium still today. I feel like I already know how it went. How have you arranged iHeart Digital? You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. One of these cards literally says, What is your org chart? That is my whole brand. Podcasting is a mass-reach medium. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. I think they know the effect, long-term, that you have when you stop marketing. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Thumbs up or thumbs down, library. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Its not that being inside Discovery was bad, it was just different. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. The Ron Burgundy Podcast. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Again, streaming was a really obvious example of this for TV streaming companies. Im building up to it. I have not mastered this, by the way. But that maverick approach has included some controversial steps as well. In the tech world, this is a common situation. It makes sense to me. See omnystudio.com/listener for privacy information. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Its always collaborative with their approval. Subscribehere! Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. I have nothing else to say. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. I also think theres a new thrust in influencer marketing. All Rights Reserved, By submitting your email, you agree to our. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Theres a sigh of relief from the YouTube people somewhere. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. How do you make sure they get attention? I think weve said this publicly. The second thing we do is spend a lot of time focusing on every show that we have on our network. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Yeah. We may not have liked it, but there usually was a problem getting fixed. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? He was like, I believe in this medium. Its worked for them for 10, 15 years. I feel like its still a thriving business. Humans have a predilection for overcomplicating things. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. I can test exclusive or windowed content there. Do you convert people to Apple Podcast or to Spotify? Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. The Ron Burgundy Podcast Season One Trailer. Theyre not in charge, right? Fast, cheap, and good. That's it. Stuff You Should Know is usually up in the 40s. You get to pick two. In podcasting, I think he realized, I dont have to pick. Conal and iHeart Digital earned that success by doing some unconventional things. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. You launched a lot of new stuff. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Like you said, yes, targeting is getting harder for digital social media platforms. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Thats my only fear with video. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Again, I hate to keep repeating it, but I dont see the problem Id be fixing. To put it simply, we have a platform. We're all in a glass case of emotion. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. You should subscribe to it. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Weve arrived. Facebooks interest has grown and waned and grown a bit on podcasts. We try to organize them into slates that have EPs and producers on top of them. All I see is this constructiveness across these two segments. I didnt know it until then, but once he said it I was like, Oh my God. I want to start at the beginning. Thats a meeting I want to go to. Theyll do it for usually one of two reasons. Youre saying we have to innovate and push back in it, but its still just promo codes. Ill give two answers. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. The fifth season brings canned laughter and an audience . Its just a disconnect. So if you could just bring back the old format that would be great. It is a centralized medium when it comes to RSS feeds. UK News Published: Mar 1, 2023. Its what we do. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. The third thing they let us do was have a sales team. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. We are a mass-reach medium. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. The creator and the ad-serving publisher, in our case, are in total control. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Weve all seen this, so Im not saying anything privileged. Absolutely. We also co-own a company with Will Ferrell. See omnystudio.com/listener for privacy information. They could have published them on YouTube. In some part, because of what Apples moves are, but its getting harder. The Ron Burgundy podcast is back for season two, starting August 8th! Why is that? We have experimented with Jun Group across the years. Will Ferrell has started a podcast as the character he played in the movie of the same name. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. 246 episodes totalling 170 hours, 51 minutes. The only reason we have that number is because of broadcast radio marketing. Think about that for a second. We do talk to them. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. If its a jump ball, Id love them to use the iHeartRadio app. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Here is your reach extender. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. See omnystudio.com/listener for privacy information. On iHeart Media. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. We have a few minutes left. Malcolm Gladwell has an existing slate of shows. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. We were actually working and trying to make change together genuinely. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . He also co-owns a company with us called The Black Effect, that he 51 percent owns. The longer answer is, were in an odd economy. Our business affairs team is busy and accounts for a lot of our growth. Its not like, I spent 95 percent of our time on Will Ferrell. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. It didnt hurt that this explosion hit podcasting. Those companies are also struggling. Im open to video. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. I want to come to exclusives and to consolidation. If anything, were making that more of a focus and paying more attention to it in the last two or three months. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. A third of all the media we consume is just audio. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Youre still getting the full ad load. Is that something you think about as targeting? This year, were all talking about YouTube and video podcasts. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. iHeart does a lot of new things. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. By the way, if you love digital audio, and we all do. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Thats important, because I think they want to do the right thing by the medium. This thread is archived Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The problem it was solving, the price point was undeniable, it made perfect sense to me. I have a card here that says NFTs on it. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Its a great question, because isnt everything direct response at the end of the day? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Maybe one day you will, but not today. Yes, we do that all the time. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Sometimes these restructures are a little bit fake. It has been fun, if nothing else. I will test anything. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. He was a great guest, super game to answer the questions, especially in front of a live audience. Aren't. Real. Yeah, youre right. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Yeah. i believe, an audio podcast mixed with a live audience, is a not a good mix. The medium. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. That is technically a long tail show. In the podcast, she . I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. It has been a pitfall of digital media from day one. Itd be like being able to walk away with your channel. Ill end on this. Its finally arrived. I just keep hearing the trailers and it sounds godawful. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. It comprises broadcast radio, live events, and a few other things. How do you make sure they sustain? The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. That wasnt possible prior. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. These are marketers who are usually really good at this stuff like really good. You always do if youre running a startup. Up or down on NFTs? Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. I think we moved off it too fast and I think its a robust business we should still focus on. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Its three guys who are hilarious and fantastic. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Im very interested in the derivative work potential of podcasts. Yes. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Copyright 2023 Apple Inc. All rights reserved. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Don't act like you're not impressed. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. I will say one more thing. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. But I also think it fundamentally tripped up a little as a business model. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Add to My Podcasts. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Most of them are like, Facebook wont give us the time of day. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ive just really struggled to understand why you would do that.